Imprint
Information pursuant to § 5 Austrian E-Commerce Act (ECG), § 14 Austrian Commercial Code (UGB), § 63 Austrian Trade Regulation Act (GewO) and disclosure pursuant to § 25 Austrian Media Act (MedienG)
EQUANTA – Equine Marketing Gateway
Owner: Nadja Mehler
Kulmstraße 7
4210 Gallneukirchen
Austria
Contact
Phone: +43 650 4300105
Email: info@equanta.at
Business activity: Advertising agency
VAT ID: ATU81349079
Member of: Austrian Federal Economic Chamber, Upper Austria (Wirtschaftskammer Oberösterreich), trade group advertising and market communication
Trade authority: District authority Urfahr-Umgebung (Bezirkshauptmannschaft Urfahr-Umgebung)
Applicable regulations: Austrian Trade Regulation Act (Gewerbeordnung), available at www.ris.bka.gv.at
Disclosure pursuant to § 25 MedienG
Media owner and publisher: Nadja Mehler, Kulmstraße 7, 4210 Gallneukirchen, Austria
Basic direction of the website: information about EQUANTA’s services in equine marketing, social media, graphic design and photography.
Responsible for editorial content
Nadja Mehler
Consumer dispute resolution
We are neither willing nor obliged to participate in dispute resolution proceedings before a consumer arbitration board.
Photo credits
Photos: Tom Hautmann, Tristan Dark, Nadja Mehler
Copyright
The content of this website (texts, photos, graphics and designs) is protected by copyright. Any use beyond the limits of copyright law requires prior written consent.
Privacy Policy
Privacy Policy
1. An overview of data protection
General information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. Detailed information on data protection can be found in the privacy policy below.
Data recording on this website
Who is responsible for data recording on this website?
Data processing on this website is carried out by the website operator. You can find the operator’s contact details in the section “Information about the responsible party” in this privacy policy.
How do we record your data?
Some of your data is collected when you provide it to us, for example data you enter in a contact form. Other data is recorded automatically or after your consent by our IT systems when you visit the website. This is mainly technical data (e.g. internet browser, operating system or time of page access). This data is recorded automatically as soon as you enter this website.
What do we use your data for?
Part of the data is collected to ensure the website is provided without errors. Other data may be used to analyse your user behaviour. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders or other enquiries.
What rights do you have regarding your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority. You can contact us at any time with questions on this and other data protection topics.
Analysis tools and third-party tools
When you visit this website, your surfing behaviour may be statistically analysed. This is mainly done with so-called analysis programmes. Detailed information on these programmes can be found in the following privacy policy.
2. Hosting
External hosting
This website is hosted externally. The personal data collected on this website is stored on the hoster’s servers. This may include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website access and other data generated via a website.
External hosting is carried out for the purpose of fulfilling contracts with our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6(1)(f) GDPR). Our hoster will only process your data to the extent necessary to fulfil its service obligations and will follow our instructions regarding this data.
We use the following hoster: Hostinger International Ltd., 61 Lordou Vironos Street, 6023 Larnaca, Cyprus (“Hostinger”). When you visit our website, your personal data is processed on Hostinger’s servers. For details, see Hostinger’s privacy policy: https://www.hostinger.com/privacy-policy.
Data processing agreement
We have concluded a data processing agreement for the use of the above-mentioned service. This is a contract required by data protection law which ensures that the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
3. General information and mandatory information
Data protection
The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy. Please note that data transmission over the internet (e.g. when communicating by email) may have security gaps. Complete protection of data against access by third parties is not possible.
Information about the responsible party
The party responsible for data processing on this website is:
Nadja Mehler
Kulmstraße 7
4210 Gallneukirchen, Austria
Phone: +43 650 4300105
Email: info@equanta.at
The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, email addresses).
Storage duration
Unless a more specific storage period is stated in this privacy policy, your personal data will remain with us until the purpose for which it was collected no longer applies. If you submit a justified request for deletion or revoke your consent, your data will be deleted unless we have other legally permissible reasons for storing it (e.g. retention periods under tax or commercial law); in that case, deletion takes place after these reasons no longer apply.
General information on the legal basis for data processing
If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR. If you have consented to the storage of cookies or to access to information on your device, processing is additionally based on § 165(3) of the Austrian Telecommunications Act (TKG 2021). The consent can be revoked at any time. If your data is required to fulfil a contract or to carry out pre-contractual measures, we process it on the basis of Art. 6(1)(b) GDPR. If your data is required to fulfil a legal obligation, we process it on the basis of Art. 6(1)(c) GDPR. Data processing may also be based on our legitimate interest pursuant to Art. 6(1)(f) GDPR. The relevant legal bases in each individual case are explained in the following paragraphs.
Recipients of personal data
In the course of our business activities, we work with various external parties. In some cases, this requires the transfer of personal data to these parties. We only pass on personal data to external parties if this is necessary to fulfil a contract, if we are legally obliged to do so, if we have a legitimate interest in the transfer, or if another legal basis permits it. When using processors, we only pass on personal data on the basis of a valid data processing agreement.
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected.
Right to object to data collection in special cases and to direct marketing (Art. 21 GDPR)
If data processing is based on Art. 6(1)(e) or (f) GDPR, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims. If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data for such marketing.
Right to lodge a complaint with the competent supervisory authority
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, place of work or the place of the alleged violation. In Austria, this is the Data Protection Authority (Datenschutzbehörde), Barichgasse 40–42, 1030 Vienna, https://www.dsb.gv.at.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if it is technically feasible.
Information, correction and deletion
Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if applicable, a right to correction or deletion of this data. You can contact us at any time about this and other questions on the subject of personal data.
Right to restriction of processing
You have the right to request the restriction of the processing of your personal data, in particular if you dispute the accuracy of the data, if the processing is unlawful, if we no longer need the data but you need it to assert, exercise or defend legal claims, or if you have lodged an objection pursuant to Art. 21(1) GDPR and it has not yet been determined whose interests prevail.
SSL/TLS encryption
For security reasons and to protect the transmission of confidential content, such as enquiries you send to us as the site operator, this site uses SSL/TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.
4. Data recording on this website
Cookies
Our website uses so-called “cookies”. Cookies are small data packages that do not cause any damage to your device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Some cookies are technically necessary because certain website functions would not work without them. Cookies that are required to carry out the electronic communication process or to provide certain functions you have requested are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is specified. If consent to the storage of cookies has been requested, the cookies in question are stored exclusively on the basis of this consent (Art. 6(1)(a) GDPR); the consent can be revoked at any time. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases. Which cookies and services are used on this website can be found in our cookie policy.
Contact form
If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the enquiry and in case of follow-up questions. We do not pass on this data without your consent. This data is processed on the basis of Art. 6(1)(b) GDPR if your enquiry is related to the fulfilment of a contract or is necessary to carry out pre-contractual measures; in all other cases, processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR). The data you enter in the contact form remains with us until you ask us to delete it, revoke your consent to storage or the purpose for storing the data no longer applies. Mandatory statutory provisions – in particular retention periods – remain unaffected.
Enquiries by email, phone or fax
If you contact us by email, telephone or fax, your enquiry including all resulting personal data (name, enquiry) will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent. The legal bases are the same as for the contact form.
Contact via WhatsApp
Our website contains a link that allows you to contact us via WhatsApp. WhatsApp is only opened when you click this link. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, a company of the Meta group. If you write to us via WhatsApp, your phone number, your name or profile name, the content of your messages and metadata (e.g. time of the message) are processed by WhatsApp and transmitted to us; data may also be transferred to the USA. We use your details exclusively to process your enquiry. The legal basis is Art. 6(1)(b) GDPR if your enquiry relates to a contract or pre-contractual measures, otherwise our legitimate interest in the effective processing of enquiries (Art. 6(1)(f) GDPR). Further information: https://www.whatsapp.com/legal/privacy-policy-eea.
5. Social media
Elements of the social network Facebook are integrated on this website. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. According to Meta, the collected data is also transferred to the USA and other third countries. When the social media element is active, a direct connection is established between your device and the Facebook server, and Facebook receives information that you have visited this website with your IP address. If you are logged into your Facebook account, Facebook can assign your visit to your user account. The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR; the consent can be revoked at any time. Insofar as personal data is collected and forwarded with the help of the tool, we and Meta are jointly responsible (Art. 26 GDPR). Further information can be found in Facebook’s privacy policy: https://www.facebook.com/privacy/policy/. The company is certified under the EU-US Data Privacy Framework (DPF).
Functions of the Instagram service are integrated on this website. These functions are offered by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. When the social media element is active, a direct connection is established between your device and the Instagram server, and Instagram receives information about your visit to this website. If you are logged into your Instagram account, Instagram can assign your visit to your account. The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR; the consent can be revoked at any time. We and Meta are jointly responsible for the collection and forwarding of data (Art. 26 GDPR). Further information can be found in Instagram’s privacy policy: https://privacycenter.instagram.com/policy/. The company is certified under the EU-US Data Privacy Framework (DPF).
6. Plugins and tools
Google Fonts
This site uses so-called Google Fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required fonts into its browser cache in order to display texts and fonts correctly. For this purpose, the browser you are using connects to Google’s servers, so Google learns that this website was accessed via your IP address. The use of Google Fonts is based on Art. 6(1)(f) GDPR; we have a legitimate interest in the uniform presentation of the typeface on our website. If corresponding consent has been requested, processing takes place exclusively on the basis of Art. 6(1)(a) GDPR. Further information: https://developers.google.com/fonts/faq and https://policies.google.com/privacy. The company is certified under the EU-US Data Privacy Framework (DPF).
MyFonts
This website uses fonts from MyFonts, a service of Monotype Imaging Holdings Inc. When you call up this website, your browser loads the required fonts from the MyFonts servers so that texts are displayed correctly. In the process, data such as your IP address may be transmitted to Monotype. The use is based on Art. 6(1)(f) GDPR; we have a legitimate interest in the uniform presentation of the typeface on our website. Details can be found in Monotype’s privacy policy: https://www.monotype.com/legal/privacy-policy.
Google reCAPTCHA
We use “Google reCAPTCHA” on this website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The purpose of reCAPTCHA is to check whether data entered on this website (e.g. in a contact form) is entered by a human or by an automated programme. For this purpose, reCAPTCHA analyses the behaviour of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. The data is stored and analysed on the basis of Art. 6(1)(f) GDPR; we have a legitimate interest in protecting our website from abusive automated spying and spam. If consent has been requested, processing takes place exclusively on the basis of Art. 6(1)(a) GDPR. Further information: https://policies.google.com/privacy and https://policies.google.com/terms. The company is certified under the EU-US Data Privacy Framework (DPF).
7. Multilingualism and advertising
Language setting (Polylang)
This website is available in English and German. We use the WordPress plugin Polylang for language selection. A technically necessary cookie (“pll_language”) may be set to store your chosen language. It contains no personal data and is processed exclusively on our server. The legal basis is Art. 6(1)(f) GDPR; our legitimate interest is to display the website in your language.
Google Ads and conversion tracking
This website uses Google Ads. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. With conversion tracking, we can determine whether a user has carried out certain actions on our website (e.g. a contact request) after clicking on one of our ads. Cookies or comparable technologies are used for this purpose; data may also be transferred to the USA. This takes place only on the basis of your consent pursuant to Art. 6(1)(a) GDPR, which you give via our cookie banner and can revoke at any time. The company is certified under the EU-US Data Privacy Framework (DPF). Further information: https://policies.google.com/privacy.
This English version is a translation for your convenience. In case of doubt, the German version applies.